Journeys to the Extraordinary
Abercrombie & Kent is an award-winning luxury travel company, offering luxury vacations, private tours and small-group adventures on all seven continents.
With the travel being so immersive the goal of this project was to provide a taste of the experience through immersive landing page. Visitors began their journey with an email where they could select which of the seven continents they would like to visit. Upon selection they were wisked away to landing page with immersive video and a warm voiced narrator guiding them through their travels. Interests were captured based on user activity.
Fun fact: Would you have guessed it? North America experiences were the most highly clicked offering.